Disney+’s new COVEN ACADEMY trailer does not hide what it is selling: witchcraft as a path to friendship, confidence and heroic power.
“Being a witch is about sisterhood, about trust,” the official trailer says.
The two-minute preview follows Briar, played by actress Malina Pauli Weissman, as she arrives at Crescent Veil Academy and learns that her frightening, uncontrolled abilities supposedly make her special. The school teaches young witches and warlocks to master magic, join a coven and use their powers to fight evil.
The preview treats supernatural power as exciting, useful and fun. One student longs to master an impressive feat, and the final joke celebrates teleporting as a bonus.
The problem is not that witches simply appear in a fantasy story. The trailer turns witchcraft into Briar’s answer to anger, isolation and a hunger for belonging, then packages it with friendship, romance, pop music and supernatural spectacle.
“Younger witches can join the fun too,” Disney+ told families on a promotional page that lists the series as TV-PG-V.
Related: Warning: Disney+ Introduces Show About Young Witches
The page also described young witches and warlocks learning to control volatile magic while fighting a vengeful dark force. The moral arrangement is easy to read: magic can be good when the right young heroes wield it.
COVEN ACADEMY creator and executive producer Tim Federle developed the scripted drama through his Chorus Boy Productions in association with Disney Kids & Family, according to the official Disney+ media kit. Malachi Barton plays Jake, a young warlock with a dangerous edge; Jordan Leftwich and Ora Duplass round out the central trio of witches as Sasha and Tegan; and Louis Thresher plays Ollie.
This title will be hard to miss. Freeform’s October schedule puts four episodes in prime time on Oct. 1, while Disney+ and Hulu will make the full season available the next day.
Movieguide® warned families about COVEN ACADEMY when Disney released the first teaser in August. The full trailer makes the concern harder to miss by connecting witchcraft not only to power, but also to trust, sisterhood, romance and the fight against evil.
Scripture does not treat witchcraft as a harmless aesthetic or a neutral route to self-discovery. Deuteronomy 18:10-12 warns God’s people against divination, sorcery, interpreting omens, witchcraft, casting spells and consulting the dead.
Parents do not have to panic over every fantasy story. Families should pay attention when a show turns occult power into something attractive, morally useful and central to a young person’s identity, especially when a company markets it as entertainment that younger viewers can enjoy.
Parents can act before the series arrives. Disney+ allows account holders to adjust profile content ratings, enable Junior Mode and protect adult profiles with a PIN; Disney says titles rated above a profile’s selected level will not appear while browsing or searching.
More important, parents can talk with their teenagers about the promise underneath the packaging. COVEN ACADEMY offers power, belonging and purpose through a coven. Christians know those needs find their true answer in Christ, not in magic dressed up as teenage self-discovery.
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