THE ODYSSEY’s exclusive run in IMAX is up on Aug. 5, and BRAND NEW DAY will swing into its spot on the 6th.
So far, THE ODYSSEY has made $221 million at Imax across the world. IMAX aside, BRAND NEW DAY launched to $932 million globally, Variety reported.
“Spider-Man has been among the most bankable superheroes at the global box office for over two decades — with the franchise delivering $365 million in Imax receipts to date — and BRAND NEW DAY is taking that legacy to new heights with its record-breaking opening weekend,” said Rich Gelfond, CEO of Imax. “We believe more Spidey fans around the world will want to experience his latest adventure in Imax — and we hope to be a major driver of both new and repeat viewing for the latest hit in this incredible year for moviegoing.”
BRAND NEW DAY had the biggest domestic opening ever at $360M. AVENGERS: ENDGAME held the previous record at $357.1M in 2019, Deadline reported. It also had the biggest weekend at the domestic box office ever at $430M, also beating the previous ENDGAME record. It gave Sony its biggest domestic and global opening ever.
Related: SPIDER-MAN Star Tom Holland Suffers Concussion on BRAND NEW DAY Set
It has yet to break ENDGAME’s record for best worldwide opening weekend.
Sony Pictures chief Tom Rothman isn’t so concerned about that though. “There are many, many, many people going to see the movie,” he said. “What’s far more important to me, and what is far more significant, is the response. The audience loved the movie. That’s way more important to me than this record or that record.”
THE ODYSSEY helped Imax have it’s highest-grossing month ever in July, jumping 48% over its previous record. The movie will still stay in Imax theaters through Sept. 17, at least.
“We are all witness to history with THE ODYSSEY, which seems intent on shattering all Imax box office records in its path,” Gelfond said. “It continues to defy gravity in a way few films ever have, making it virtually impossible to predict how high it will ultimately soar.”
The movie earned a -2 rating from Movieguide®. It has severe violence.
Part of Movieguide®’s review reads, “Sadly, THE ODYSSEY has problems structuring Homer’s complex narrative. There are too many flashbacks, for instance. THE ODYSSEY also has three gratuitous ‘f’ words, brief images of very strong violence, brief occult content, and some politically correct content and casting.”
Part of Movieguide®’s review of BRAND NEW DAY reads, “It features exciting action scenes, great character development, compelling performances, and many touching moments. The surprise in BRAND NEW DAY turns Peter Parker into a Christ figure. Thus, in the story, Peter risks his very life to save the life of another human being. He also encourages villains to stop doing evil.”
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