Peacock is charging more for every subscription tier it offers, marking the fourth price increase in four years for NBCUniversal’s streaming service.
“These price changes allow Peacock to continue to create the best experience for its viewers, remain competitive in the marketplace, and deliver unique content across all genres,” the company said in a statement reported by Deadline.
The ad-supported Select plan climbs a dollar, from $7.99 to $8.99 a month. Premium, also ad-supported, jumps two dollars to $12.99. Premium Plus, the ad-free tier, takes the biggest hit — up three dollars to $19.99 a month, according to Deadline.
The three tiers still cover different ground. Select limits subscribers to live NBC and Bravo programming plus a trimmed library. Premium unlocks NBCUniversal’s full slate of shows and movies with commercials attached, while Premium Plus strips those ads out entirely.
New and returning subscribers already feel the new pricing, effective Aug. 18. Current subscribers get a short reprieve: their higher bill won’t show up until their next billing date on or after Sept. 17.
Anyone paying annually, or riding out a promotional rate, keeps their current price until that term runs out, Peacock said, according to TechCrunch.
Related: Peacock Hikes Prices for Second Time in Two Years
The timing isn’t random. Peacock airs Sunday night NFL games, select playoff matchups and, in NBC’s rotation years, the Super Bowl — and NBCUniversal has a habit of raising rates right before football season kicks off, The Desk reported.
Yet even Peacock Select, the bare-bones tier with no live sports at all, went up in price. NBCUniversal hasn’t offered a plan-specific explanation for that piece of the increase.
NBCUniversal has reason to feel confident squeezing more from subscribers. Peacock notched its first profitable quarter this year and has grown to 48 million paid subscribers, according to TechCrunch — a number that would have seemed unthinkable when the service limped out of the gate back in 2020.
Movieguide® has tracked this pattern before. Last summer, Peacock rolled out its Select tier and bumped Premium to $10.99 ahead of the NBA’s debut on the platform.
Four hikes in four years is worth pausing over, especially for families who signed up for one streaming service and now juggle five or six. Movieguide® has long encouraged Christian households to be intentional about what enters the home — not just morally, but financially.
A jump from $7.99 to $8.99, or from $10.99 to $12.99, might not sting on its own. Stacked against Netflix, Max, Disney+ and whatever else is auto-renewing in the background, though, it adds up to real money leaving the household budget for content that isn’t always worth the cost.
That’s not a call to cancel Peacock — the platform carries plenty of family-friendly programming alongside its sports lineup. It’s simply a nudge to check the bill, ask whether the service still earns its keep, and remember that discernment applies to budgets as much as it does to what shows up on the screen.
Peacock isn’t alone in reaching back into subscribers’ wallets this year, either. Families juggling several streaming logins may find that the smartest move isn’t dropping any one service outright, but auditing the whole lineup once a year and keeping only what actually gets watched.
Read Next: NBCUniversal Strikes Deal to Bundle Peacock Into YouTube Premium in 2027
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