DUCK DYNASTY star and entrepreneur Korie Robertson has a short answer for anyone who wonders how she keeps family life and business moving at the same time.
“Well, I have a lot of help,” she said in a conversation with Chrys Howard and Shellie Tomlinson last month. It’s a welcome change from the familiar picture of a successful woman somehow managing every responsibility on her own.
Robertson has plenty on her business calendar. Her Kinkeeping home collection launched Sept. 1 at Hobby Lobby stores and online, according to the Shreveport Times.
The name gives some attention to work that rarely earns a round of applause. In its Aug. 11 partnership announcement, Hobby Lobby described kinkeeping as the often invisible labor of strengthening family bonds and carrying on traditions.
The episode’s written listener notes give the idea a familiar face: the person who organizes Sunday lunch, keeps everyone updated, takes pictures or remembers the family stories. The notes also point to whoever makes sure everyone comes home for Christmas, putting everyday family coordination alongside the bigger occasions.
The products include kitchen and table essentials, wall art, pillows and throws, home fragrance and seasonal accents. Hobby Lobby’s announcement also notes duck-inspired details on select pieces, a nod to the Robertson family’s heritage.
This wasn’t an overnight project. In a separate interview with USA Today Network, Robertson said she spent more than a year collaborating with Hobby Lobby on products and designs and wanted to honor the kinkeepers in her own family and other families.
That separate account adds something useful to the collection’s name: Robertson wanted to recognize the people doing the work. Her brief answer about having help likewise gives credit beyond herself, rather than offering other women an impossible standard to copy.
“It’s totally fine to ask for help and get help when you need it,” she encouraged.
Home decor is only one part of her recent work. A July 8 launch announcement from EKKL Entertainment named Robertson, her husband, Willie Robertson, and entertainment entrepreneur Michael Scott as the partners behind the faith-and-family platform.
In a separate interview with CCM Magazine, Robertson described the goal of bringing family entertainment together in one trusted place. The offerings she discussed included movies, television series, podcasts and daily devotionals.
She also connected that goal to becoming a grandmother. Robertson told CCM that her family’s concerns extended beyond choosing a wholesome show to the advertisements children might see and whatever an algorithm might put in front of them next.
The couple also wants to make the work easier for other creators. Willie told CCM about the difficulty of getting past entertainment gatekeepers and said they hoped to help producers and directors bring projects to audiences. The interview describes a business with ambitions to support both the families watching and the people making their entertainment.
Alongside those new ventures, Robertson’s recorded advice leaves room for limits. Later in the interview, she put that boundary in a single sentence: “I don’t have to pick everything up right now.”
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